Recently I have tweeted about and have posted a couple of reviews about Michael Hyatt's new book Platform: Get Noticed In a Noisy World. You can read my reviews here and here. Why would I do this you ask? That is a great question.
I will start by telling how I found Michael Hyatt.
I have a friend Dave who I am not necessarily close to. We know each other through school, church and generally growing up in the same neighborhood. We keep in touch mostly through Facebook and family.
Dave Flowers who is a pastor at Wild Wind Church, blogs at The Fallen Cleric and is currently writing a book, had links on his Facebook page where he was following a few author and writing resources. Michael Hyatt was one of the websites he followed.
Over the course of the next couple days I read Michael Hyatt's blog, and I liked the variety of information about leadership and writing. I learned that Michael was CEO of Thomas Nelson one of the words largest book publishers. Thomas Nelson is not only one of the largest but they are also a Christian book publisher.
I found Michael's view on social media interesting. I also found it interesting that Thomas Nelson's company blog had links to employee bogs. This was something Michael encouraged.
Within the first week or two of reading Michael's blog he ran a contest on his post titled "Why Great Teams Tell Great Stories". The post was a guest post by Adrian Gostick and Chester Elton, authors of the New York Times bestselling book, The Carrot Principle, to promote their latest book published September 21, 2010 The Orange Revolution: How One Great Team Can Transform an Entire Organization,
The book is about building great teams and the narrative that evolves as teams work together. The book is full of examples of how teams excelled going far above their competitors and customers expectations to give exceptional service.
The contest rules were simple:
- Tweet a link to the blog post
- Fill out a simple entry form
- Post a comment on the blog post stating why you want the book and promise to read it
I didn't have a Twitter account yet so I signed up for one and sent a Tweet. I didn't even have any followers yet. I was the only one who saw the tweet as far as I know. A few days later an email showed up letting me know I had won a book. I read the book s soon as it arrived just as I promised I would.
As I continued to follow Michael's blog and watch it evolve I was surprised to learn that Michael was stepping out from active management from his title as CEO at Thomas Nelson. This was a move that made me take notice. The fact that an individual could or would leave a prominent place in an organization to blog and speak full-time.
I have watched Michael's blog continue to transform and attract visitors over all this time. Just recently Michael announced he was releasing a book Platform which became available today. To promote his book he posted an open invitation to join a launch team. As part of the team there were bonus and incentives including inclusion in a private group on Facebook where the team could interact one one-on-one. The Team also received a pre-release digital edition for review. I signed up and with over 700 entries Michael choose 100 as part of the Launch Team. I was one of the chosen team members.
The one thing Michael asked of the team in return was to post a review and promote the book. I would have done this anyway. The book is loaded with all the details of how he grew his blog from a couple hundred readers to over 300,000 monthly readers. All the information needed on what to do and what not to do is included. There is also plenty of detail on tools like Social Networks and how they are integrated into your Platform.
I am really excited about the opportunity to work with Michael directly.One of the things I like most about his book is that I watched him talk about and carry out everything in the book on his blog. When something worked he blogged about it. When something didn't work he blogged about it. With the book everything is in one place for easy reference. He practices what he teaches.
As I type this on launch day the book is at #4 on Amazon with over 75 Five star reviews. I have a long way to go to get to the level Michael is. His new book is a great launching off point. I would recommend it to anyone who has a message to get out.
What message do you have to say where a book like this could help?
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